Our Mission - El Paso Saddleblanket
The El Paso Saddleblanket Company is dedicated to fulfilling all your Southwestern and Western dreams! As a 'WHOLESALE ONLY' company, we cater exclusively to stores, wholesale dealers, online vendors, and entrepreneurs looking to start their own business. Our extensive website is brimming with stunning Southwestern and Western-inspired home furnishings, décor, clothing, and accessories, all designed to capture the essence of the Southwest and bring its unique charm into your space.
We are committed to providing the highest quality products at unbeatable prices, ensuring that our customers can offer the best to their clientele. Our mission is to be the premier source for Southwestern and Western goods, continuously innovating and expanding our product lines to meet the evolving needs of our customers. We believe in building long-lasting relationships based on trust, reliability, and exceptional service, and we strive to exceed expectations with every interaction.
Our Story
Dusty and Bonnie Henson's journey began on the iconic Route 66, where they started by selling turquoise jewelry and Mexican saddleblankets from the back of their pickup truck. Their entrepreneurial spirit and keen eye for quality led them to meet a man who owned several trading posts in New Mexico. This pivotal encounter led to a request: could they manufacture Southwest-style rugs? Dusty confidently took on the challenge, producing high-quality rugs in Mexico, and sales took off.
The success of their rugs marked the beginning of the Hensons' import-export business in El Paso, Texas. Over the next 50 years, Dusty and Bonnie traveled the world, trading, buying, manufacturing, wholesaling, and designing the finest selection of Southwest products available anywhere. Their dedication and passion have built the El Paso Saddleblanket Company into what it is today: the World’s Largest Southwest Trading Post.
Our 'WHOLESALE ONLY' showroom boasts one of the most extensive selections of Southwest and Western crafts in the world. We offer everything from Southwest rugs and blankets to purses, shawls, bedspreads, hand-painted artifacts, hand-chipped arrowheads, cow skulls, handwoven baskets, and serapes. Our commitment to quality and affordability is reflected in our World Famous "Wholesale Direct" honest low prices.
An impressive 95% of our textile products are designed in-house by our talented design team, ensuring that our offerings are unique and not available anywhere else. This dedication to original design and craftsmanship sets us apart and ensures that our customers receive products that are truly special and exclusive.
*Proof of business is required prior to processing orders.
Online Books - El Paso Saddleblanket story
For those interested in learning more about our incredible journey and the secrets to our success, we offer two insightful books:
- Rugs to Riches: The amazing story of the El Paso Saddleblanket Company, detailing Dusty and Bonnie Henson's adventure from humble beginnings to becoming leaders in the Southwestern and Western goods industry.
- Start Your Own Store: A comprehensive guide on how to start and operate your own Southwest store and trading post, sharing valuable insights and practical advice from our decades of experience.
At El Paso Saddleblanket Company, our mission is not just about selling products but also about sharing our passion for the Southwest. We are proud to offer the finest selection of Southwestern and Western goods and to support businesses in bringing these beautiful and unique items to their customers. Join us on this exciting journey and let us help you turn your Southwestern and Western dreams into reality!
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